In early 2023, Interloop reached out to The Cohort Collab to help with a brand enhancement and full digital overhaul to include a fresh website on the newly released Wix Studio and reintroduction campaign across social media channels.
Our mission, which we gladly accepted, was to clearly convey the intricacies and impact of this emerging data engineering firm to mid-market companies across the country, while incorporating a unique voice and personality.
Collaborative in our approach and working closely with co-founders Jordan and Tony Berry, our initial scope evolved into becoming an interim marketing team for Interloop - tasked with helping develop their multi-faceted marketing program and, in time, identifying/hiring internal marketing + sales team members as the company scales.
PHASE 1: DISCOVERY
PHASE 1: MESSAGING
PHASE 1: BRAND SUPPLEMENT
PHASE 1: WEBSITE DESIGN
PHASE 1: RE-INTRODUCTION CAMPAIGN
PHASE 2: SOCIAL MEDIA MANAGEMENT
PHASE 2: CONTENT DEVELOPMENT
PHASE 2: EMAIL MARKETING
PHASE 2: SALES STRATEGY + SUPPORT