MARKETING

Social media builds attention — but search builds longevity. Learn the difference between platforms that spark awareness and those that drive discoverability, and why your business needs both to grow.

Agencies don’t need to be bricklayers anymore. Content churn is cheap, but strategy, systems, and human judgment are priceless. Learn why The Cohort shifted from execution to architecture — and 5 ways you can get more value from your agency in the AI era.

Fractional CMO support is the bridge between winging it and hiring a full-time exec. If your business is bringing in $500K–$3M and you’re facing growth decisions, it might be time. Here’s what a fractional CMO actually does, how to know if you’re ready, and what working with one looks like.

Giving design feedback shouldn’t feel stressful. Cohort Art Director Lindsey Lane shares how to give clear, helpful creative notes — and why the process works best when it’s a conversation, not a correction.

See how we helped Swifts Garage go from a single shop launch to a full-service, two-location brand with 575+ five-star reviews. A 6+ year partnership powered by Front & Center’s brand strategy and The Cohort Collab’s digital execution.

Stop guessing. Start converting. These 6 checkpoints are the difference between "cool content" and messages that move people.

Brand marketing doesn’t just bring people in - it helps you keep them. Especially when times are tight, a strong brand is what protects your margins and keeps your business top of mind.