OMEGA
INDUSTRY
Private Security
LOCATION
Charleston, SC + Charlotte, NC
CATEGORY
Brand Revamp, Positioning + Messaging,
Wix Studio Website Design + Launch
BRIEF
OMEGA is a boutique private security firm with a dual presence in Charleston and Charlotte, known for delivering high-quality, hospitality-driven protection services.
Founded by a Department of Defense professional, the company operates with a clear focus on professionalism, discretion, and client trust.
WHAT WE DID
The Cohort guided OMEGA through a comprehensive brand revamp and messaging reset, starting with a high-touch discovery process.
From there, we refreshed their brand identity, clarified their service positioning, and launched a bold new website on Wix Studio to reflect the premium experience they deliver on the ground.
RESULT
With a more cohesive and confident brand presence, OMEGA now shows up in the market as the high-caliber provider it has always been behind the scenes.
The new messaging and digital experience speak directly to their ideal clients - property developers, hotel groups, and corporate partners - while reinforcing their reputation for professionalism and polish. Founder Chris has already re-engaged for Phase 2 as the business expands.
“The Cohort guided me through their personalized discovery process, taking the time to truly understand my business, my ideal clients, and how best to position myself through messaging and imagery… This experience has elevated my company’s brand and aligned it with the quality and reputation we’ve worked hard to earn.”
— Chris, Founder
